萨泽拉克将Svedka伏特加引入英国 系品牌首次海外扩张
Sazerac将于英国市场推出Svedka伏特加，这是该品牌被收购后首次走出美国市场。Svedka于2025年从星座品牌手中被Sazerac收入囊中，此前在美国经历了一个「突破性」年份。Sazerac表示，品牌经典未来感机器人形象Svedbot的回归，帮助Svedka重新回到夜生活与流行文化视野；在2026年2月超级碗亮相后，品牌进一步打入美国主流市场。公司欧洲市场总监称，英国是全球最具影响力的酒类市场之一。
Buffalo Trace owner Sazerac will launch Svedka Vodka in the UK as the brand’s first international market expansion under new ownership.
Svedka officially joined the company’s portfolio in 2025 after Sazerac acquired it from Constellation Brands.
The UK launch comes after a ‘breakthrough’ year for Svedka Vodka in the US.
Sazerac said the return of Svedbot, the brand’s futuristic robot character, has helped re-establish Svedka’s presence in nightlife and pop culture. The brand reportedly hit the mainstream in the US following its 2026 Super Bowl debut in February.
Lorenzo Farronato, European marketing director at Sazerac, said: “We’re incredibly excited to introduce Svedka Vodka to the UK, one of the world’s most influential drinks markets.”
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