Peddlers团队推出Ghost Hour烈酒系列 瞄准中国酒吧市场
金酒品牌Peddlers的团队研发出全新白烈酒系列Ghost Hour Liquor（中文名「银豆烈酒」），包含四款产品，专为中国鸡尾酒文化设计，本月起在中国即饮渠道铺开。该系列历经两年研发，含中国本土生产的伏特加与金酒，以及分别来自牙买加、墨西哥合作酒厂的白朗姆与未陈年龙舌兰。品牌定位为高品质、高性价比的进口基酒替代方案，并尽可能采用本地生产与灌装，把节省下的成本投入产品品质与定价。
The team behind Peddlers Gin has developed Ghost Hour Liquor, a range of four white spirits tailored to China’s cocktail culture.
Shanghai-born Ghost Hour Liquor, known in Chinese as Yín Dòu Liè Jiŭ, is rolling out across China’s on-trade this month (September).
The launch comes after two years of product development by the team behind Peddlers Gin. The range includes vodka and gin made in China, and white rum and unaged Tequila sourced from partner distilleries in Jamaica and Mexico, respectively.
The brand was developed as a ‘high-quality, high-value’ alternative to the imported brands that have traditionally dominated the country’s house pour market.
Ghost Hour takes a different approach by prioritising local production and bottling whenever possible, allowing it to reinvest savings into product quality and pricing.
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