英国新锐利口酒Myst借Costco试饮活动突围 单日销售约1000英镑
英国新兴利口酒品牌Myst Drinks在Costco英国门店举办多场为期四天的试饮活动，单日销售额约1,000英镑（1,325美元），单场活动总销售约4,000英镑（5,305美元），达到该零售商周销售基准的300%以上。品牌方称，在150天试饮期内售出近9,000瓶，并邀请英国说唱歌手兼投资人Mist到场签名助阵。Myst酒精度26% ABV，产品线包括龙舌兰风味利口酒等，目前还通过品牌官网、亚马逊及部分即饮渠道销售。
Liqueur brand Myst Drinks has hosted several four-day tasting events at UK retailer Costco, generating about £1,000 (US$1,325) in revenue per day.
The brand is also selling around £1,000 per day during its four-day in-store sampling events, for a total of about £4,000 (US$5,305) in sales. During the events, Myst reaches 300% above its weekly benchmark at the retailer.
The brand says it sold almost 9,000 units in just 150 days of sampling. The tastings have included bottle signings at Costco locations nationwide, featuring UK rapper and investor Mist.
Bottled at 26% ABV, Myst’s range includes Tequila-based flavoured liqueurs, Mango and Salted Caramel & Coffee, as well as Spiced Apple Rum Liqueur.
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