美国销量降至450万箱 爱尔兰威士忌转向尼日利亚等新出口市场
美国市场承压之下，爱尔兰威士忌行业正转向新的出口市场。据美国蒸馏酒协会（Discus）数据，爱尔兰威士忌在美国的销量已从峰值610万箱回落至2025年的450万箱，2024年为480万箱，而美国市场约占其销量的三分之一。此前停产的三家酒厂Powerscourt、Waterford和Killarney已相继被收购并重启。保乐力加在2025年4月暂停Midleton蒸馏厂生产三个月，并将2.5亿欧元扩产计划推迟至2027年。业者表示，尼日利亚今年将成为Powerscourt最大市场，中国业务表现同样良好。
Irish whiskey is proving to be a flexible sector, with producers targeting different export markets to offset setbacks in the US.
In 2008, US sales of Irish whiskey were just over a million cases, according to the Distilled Spirits Council of the US (Discus). From then, the number of distilleries exploded to almost 50, while US sales soared to 6.1m cases.
After the party, came the hangover. It still lingers in the US, which consumes around one in three bottles of Irish whiskey. Last year, US sales were down to 4.5m cases (from 4.8m in 2024), Discus data showed.
In April 2025 Pernod paused production at its giant Midleton whiskey site for three months, and delayed completion of a €250m (US$291m) expansion until at least 2027.
There has been good news with the recent rescue of three shuttered distilleries: Powerscourt, now back in production, Waterford, which was bought from the receivers by Tennessee Distilling Group in March, and Killarney, which was acquired by Swiss equity firm Spirit Capital in July.
John Cashman, head of brand and new product development at Powerscourt, said companies are moving away from traditional Irish whiskey markets and finding growth elsewhere: “For example, Nigeria will become our largest market this year, and China has been very good.”
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