美国控制州9月烈酒销量回升3.2% 即饮鸡尾酒成主要拉动力
据美国酒精饮料控制协会（NABCA）数据，9月全美18个控制州烈酒销量同比增长3.2%，销售额增长1.4%，扭转8月的下滑态势。增长主要由即饮鸡尾酒（RTD）带动，该品类销量增28.6%、销售额增23.1%；龙舌兰销量增9.5%，力娇酒增5.3%。加拿大威士忌与苏格兰威士忌降幅最大，分别下滑4.6%和4.1%。截至9月的12个月滚动数据仍显示销量下降0.6%、销售额下降2.7%。
Spirits volumes in US control states grew by 3.2% in September, rebounding from a decline in August.
The value of spirits sales in September across 18 US control states increased by 1.4%, according to the National Alcohol Beverage Control Association (NABCA).
NABCA attributed the improvement partly to the timing of Labor Day, which fell in September compared with August in 2025.
On a 12-month rolling basis (to September 2026), total spirits sales were down by 0.6% in volume and by 2.7% in value.
Looking across categories, the ‘cocktails’ segment, which includes canned ready-to-drink (RTD) cocktails, led growth, increasing by 28.6% in volume and 23.1% in value during September.
Tequila was also up by 9.5% in volume and by 4.6% in value in the month, while cachaça (from a small base) grew by 2.9% in volume and by 3% in value. In addition, cordials grew by 5.3% in volume and by 6% in value.
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