龙舌兰品牌RB Rey进入欧洲八国市场 目标年底扩至十个国家
斯德哥尔摩品牌孵化机构AliasSmith宣布，La Martineña蒸馏厂旗下龙舌兰品牌RB Rey已进入瑞士、丹麦、意大利、阿塞拜疆、捷克、西班牙、马耳他、波兰八个欧洲市场，并计划年底前拓展至十个市场，2027年第一季度进入英国。该品牌目前在墨西哥与美国已有销售，酒液产自1840年创立、位于哈利斯科州特基拉的La Martineña蒸馏厂。
La Martineña Distillery’s Tequila RB Rey has secured distribution across eight European countries, with a target of 10 by the end of the year.
Stockholm-based agency and brand incubator AliasSmith represents RB Rey across Europe.
“Some Tequilas you taste, and you know there’s a family behind them. RB Rey is one of those. It deserves its street address, right next to Fortaleza and Arette. That’s the kind of authenticity European bartenders and buyers are looking for,” said Claes Puebla Smith, CEO of AliasSmith.
AliasSmith and the Reyes family plan to enter 10 European markets by year-end, in addition to RB Rey’s current distribution in Mexico and the US.
The Tequila brand has already secured listings in eight European countries: Switzerland, Denmark, Italy, Azerbaijan, Czech Republic, Spain, Malta, and Poland.
RB Rey is expected to launch in the UK market in the first quarter (Q1) of 2027.
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