金巴利为中国市场打造专属干邑「锐邑」 建议零售价248元
为重建库瓦西耶（Courvoisier）品牌，金巴利集团推出该品牌首款专为中国市场打造的干邑——Rebold「锐邑」，瞄准新一代中国消费者。酒液由首席调配师蒂博·翁唐（Thibaut Hontanx）打造，部分原酒在曾用于陈酿库瓦西耶XO的橡木桶中二次熟成，风格被描述为明亮、果香、顺滑，建议用于茶饮和水果调饮。700毫升装建议零售价248元，50毫升小瓶计划2027年推出。
As it seeks to “rebuild” Courvoisier, Campari Group has created a Cognac exclusively for China to target a new generation of drinkers. Courvoisier Rebold's liquid has been developed with the new generation of Chinese consumer in mind Named Rebold “锐邑” (Ruì Yì), the expression also marks the first Cognac Courvoisier has created exclusively for China. Developed by master blender Thibaut Hontanx, Rebold is described as a ‘bright, fruity and exceptionally smooth style’ of Cognac for a new generation.
Part of the blend underwent a second maturation in carefully selected barrels, such as those previously used to mature Courvoisier XO, which the brand said built layers of flavour and complexity. Tasting notes given include layers of spice, almond and apple marmalade on the nose that give way to ‘elegant floral nuances’. The palate is described as ‘velvety’, balancing soft tannins with subtle smoky notes that lead to a long, fresh finish.
The Cognac is recommended for mixing, particularly in tea and fruit-based serves which bring it into ‘new moments of sharing and conviviality’. Hontanx said: “Over the years, my visits to China gave me a unique perspective on how a new generation is making Cognac their own. I was inspired by their openness to exploring different flavours, serves and occasions and wanted to create an expression that responded to that spirit.” Courvoisier Rebold is recommended in fruit and tea-based serves Rebold's label features vibrant purple colouring and the Chinese characters 锐邑, which ‘reflect a spirit of optimism, curiosity and self-expression’.
It will initially launch as a 700ml bottle at an RRP of RMB248 (US$37), with a smaller 50ml format planned for 2027. Louise Dennett, managing director at Campari's House of Cognac & Champagne, added: “Rebold marks an exciting new chapter for Courvoisier in China. “Created for a new generation, it captures a more contemporary way to enjoy Cognac: vibrant, versatile and effortlessly smooth.
Unmistakably Courvoisier, it is crafted to be poured, passed and shared.” Campari finalised its purchase of Courvoisier from Suntory Global Spirits in 2024 for US$1.17bn, and first included the brand in its organic growth from May 2025. The launch of Rebold in China coincided with the rollout of a global campaign last week, titled Pass the Courvoisier . The campaign debuted with a film but will evolve into a long-term global creative platform according to the brand, featuring experiences in cit
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