委内瑞拉朗姆品牌Ron Tepuy借四场展会进军欧洲市场
委内瑞拉朗姆品牌Ron Tepuy今年秋季加速布局欧洲，先后参加罗马酒吧展（Roma Bar Show）、巴黎Whisky Live、戛纳TFWA世界博览会以及柏林Bar Convent Berlin，直接接触当地调酒师、买手和经销商，并在米兰、巴黎、伦敦举办上市大师班，伦敦场于10月8日举行。品牌自2009年起在委内瑞拉运营，今年由母公司Distillers United Group（DUG）完成国际重启，目前主推Monumento与Destino两款产品。公司CEO表示，这一季是品牌国际化旅程的起点。
Venezuelan rum brand Ron Tepuy is expanding its European presence this autumn following appearances at four trade shows.
The brand recently participated in the Roma Bar Show, Whisky Live Paris, the Tax Free World Association (TFWA ) World Exhibition & Conference in Cannes, and Bar Convent Berlin.
These appearances put Ron Tepuy in front of bartenders, buyers, distributors, and leaders in Europe’s most influential travel retail markets.
The brand also hosted launch masterclasses in Milan, Paris and London, with the latter on 8 October.
The European push follows Ron Tepuy’s international relaunch earlier this year by owner Distillers United Group (DUG). The brand has existed in Venezuela since 2009.
José Rafael Ballesteros Meléndez, CEO of DUG Group, said: “This autumn represents an incredibly exciting time for Ron Tepuy. Touring London, Paris, Rome, Berlin and Cannes gives us the opportunity to put the liquid directly in the hands of the people shaping the future of the spirits industry.
“This is just the beginning of our international journey, and we’re incredibly excited about what comes next.”
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