IWSR：印度龙舌兰酒2025年销量激增34% 未来五年烈酒市场稳步增长

Spirits are set to post a 3% volume rise in India over the next five years, with Tequila poised for double-digit growth.

Indian drinkers are showing a penchant for spirits beyond whisky like Tequila

Data from IWSR revealed a compound annual growth rate (CAGR) of 4% in value for spirits in India from 2025 to 2030, one percentage point higher than its volume estimation.

It followed a 4% volume gain for spirits in India last year, and a 6% value increase.

“The biggest driver is the growth in consumers, both new legal-drinking-age consumers and triallists,” says Jason Holway, IWSR senior research consultant. “These groups have growing disposable income and are exhibiting inquisitiveness. Brand owners, importers and distributors are putting more products in front of them through evolving routes to market.”

Free trade agreements, like the new UK-India deal, could further accelerate this trend by making imported spirits more affordable, while potential changes to state excise regimes could also improve consumer choice, Holway suggested.

Meanwhile, IWSR has highlighted agave spirits as a growth area in India. IWSR data showed Tequila volumes soared by 34% in 2025, while value increased by almost double at 66%.

From 2019 to 2025, the Tequila category saw its CAGR rise by 32%, with value up by 48% over the same period.

Growth is expected to continue for Tequila in India. The segment is forecast to increase at a CAGR of 13% in volume from 2025 to 2030 and by 15% in value.

Holway notes that whisky continues to dominate India in absolute volumes, with both domestic and imported whiskies expected to maintain their growth momentum.

IWSR data showed a 4% volume gain for Indian whisky last year, while Scotch was up by 5%.

Scotch whisky is expected to grow slightly ahead of Indian whisky over the next five years. IWSR data shows a 6% CAGR volume rise for Scotch (2025-2030) versus the 4% gain for Indian whisky. In terms of value, Scotch is set for a 5% increase and Indian whisky is forecast to grow by 4% over the same five-year period.

Gin and vodka on the rise

Vodka has been among the strongest performers recently, while brandy and rum are also continuing to grow. Vodka’s expansion is being driven primarily by flavoured variants, but there is still growth for non-flavoured vodkas.

The vodka category is expected to post a 5% increase in both volume and value CAGR in the five years to 2030. It followed double-digit gains for the category last year: volume was up 14% and value rose by 12%.

Regarding gin, Holway says the segment has been boosted by “cocktail culture” both at home and beyond, describing it as an “urban phenomenon”.

IWSR data shows gin in India grew its value by 11% last year and volume increased by 3%. Looking to 2030, its five-year CAGR projection puts gin at a 5% volume gain and a 7% value increase.

There was also growth for non-alcoholic ‘spirits’, however IWSR points out this segment accounts for less than 0.001% of total spirits by volume in the country. Last year, the category rocketed by 369% in volume and by 374% in value. Projections put the segment at a CAGR rise of 56% in volume and value for 2025-2030.

Holway identified Uttar Pradesh, Andhra Pradesh and Kerala as states where recent improvements in retailing have created better conditions for alcohol sales. This improvement is expected to benefit the brandy category, which is traditionally strongest in southern Indian states, Holway says.

Last summer, the government of Maharashtra introduced a state-specific alcohol category to promote local production, slashing excise taxes to 270%.

Holway notes: “Maharashtra-made-liquor (MML) is settling down and offering opportunities to a revived in-state distilling industry.”

The regulatory landscape remains one of the industry’s biggest challenges, according to Holway.

“With India being a key growth market, everybody is looking for potential partners with momentum,” he adds. “The complexity of state-by-state brand building slows the pace of early growth, so it makes complete sense to invest in partners who have already successfully completed this early phase.”

Holway therefore expects further merger-and-acquisition activity as global spirits companies seek local partners.