Ian Macleod将单一麦芽威士忌组合交由Bemakers在丹麦运营
苏格兰威士忌生产商Ian Macleod Distillers扩大与丹麦酒商Bemakers的合作，将单一麦芽威士忌组合纳入其丹麦经销协议。新协议自10月1日起生效，覆盖Tamdhu、Glengoyne、Rosebank与Smokehead四个单一麦芽品牌；双方此前协议仅涵盖Isle of Skye、Macleod's与Pig's Nose等调和威士忌。此次扩大合作还将推动该集团在丹麦市场重新上市其整体产品组合。
Ian Macleod Distillers (IMD) has extended its partnership with Bemakers in Denmark to include its Scotch single malt portfolio.
Under the agreement, which was effective from 1 October, Bemakers distributes IMD's single malt brands Tamdhu, Glengoyne, Rosebank, and Smokehead in Denmark.
The partnership builds on the companies' previous agreement covering IMD's blended whisky portfolio, Isle of Skye, Macleod's, and Pig's Nose.
The move will include relaunching the IMD portfolio in Denmark.
“We are proud, and genuinely humbled, that IMD has chosen to deepen our work together in Denmark,” said Morten Stengaard, CEO and co-founder of Bemakers. “We go all in with the brands we work with, go the extra mile, and build from the bottom up together with the brand owner, store by store and consumer by consumer.
“IMD's portfolio fits the Danish market exceptionally well, and the wider range lets us take consumers on a real journey, from the mild and blended to the highly peated and the truly collectable whiskies. We look forward to continuing to build IMD's brands in Denmark together.”
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