报告：英国即饮渠道鸡尾酒年销售额达7.33亿英镑 低度化与小杯量成趋势
Think Drinks发布首份《2027春夏饮品趋势与洞察报告》。报告援引NIQ数据称，截至2026年3月的12个月内，英国即饮渠道鸡尾酒销售额达7.33亿英镑（约9.81亿美元），同比增长3%。报告围绕「熟悉感、健康化、体验感、品质」四大主题展开，指出消费者正寻求低酒精度、低甜度与小杯量饮品：援引IWSR研究称，44%的英国消费者表示饮酒量低于一年前，64%希望场所有更多低度或中度酒饮选择。报告还提到气泡酒趋势——2025年三季度Aperol Spritz占英国鸡尾酒消费的13.6%，Hugo Spritz截至2026年6月销售额同比增长196%。
Cocktail sales in the UK on-trade reached £733 million (US$981m) in the 12 months to March 2026, according to a new trends report from Think Drinks.
Think Drinks, a platform that supports training and drinks and menu development in the hospitality sector, has released its first Spring/Summer 2027 Drinks Trends & Insights Report. The report uses UK market data and draws on Think Drinks' venue insights and an audit of UK drink menus. According to NIQ figures cited by Think Drinks, UK on-trade cocktail sales rose by 3% in the 12 months to March 2026.
The report explores four themes – Familiar, Wellness, Experiential, and Quality – across six drinks styles and eight flavour trends. It noted coffee-and-dessert pairings and the rise of fruit and floral flavours in cocktails, while guests are also seeking lower-strength drinks, lighter sweetness, refreshment, smaller serves, and alcohol-free options for adults.
Research from IWSR cited by the report found that 44% of UK consumers say they are drinking less alcohol than a year earlier, while 64% want more low- or medium-strength options when going out. Among 18–34-year-olds, that figure rises to 73%.
The report cites NIQ data showing that Aperol Spritz accounted for 13.6% of UK cocktail spending in the third quarter of 2025. It also highlights 196% year-on-year growth in Hugo Spritz sales by June 2026.
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