印度Radico Khaitan瞄准白烈酒增长机遇 加速高端化与品类多元化
印度烈酒集团Radico Khaitan正加速布局白烈酒（金酒、伏特加等）市场，认为该品类将成为印度酒精行业下一个重大增长机遇。董事总经理Abhishek Khaitan表示，白烈酒增长由「城市年轻饮酒者激增和高端选择需求旺盛」推动。该公司旗下拥有8PM威士忌、Old Admiral白兰地等大众品牌，近年通过推出Jaisalmer金酒、Rampur单一麦芽等高端产品实现组合多元化，旨在降低对单一品类的依赖。
As it diversifies its portfolio, Radico Khaitan believes white spirits will be the next big growth opportunity for India’s alcohol sector.
Managing director (MD) Abhishek Khaitan says that while whisky remains the “backbone” of the industry, there are “exciting growth opportunities” in white spirits and “premium international-style categories”.
Khaitan says the growth in white spirits is being led by a “massive surge in young urban drinkers and high demand for premium choices”.
He also notes that consumers are increasingly turning to “lighter, more versatile, and experience-led drinks, leading to strong momentum in categories such as vodka, gin, agave spirits, and premium cocktails”.
Indian spirits group Radico Khaitan is known for high-volume locally produced brands such as 8PM whisky, Old Admiral Brandy and Contessa rum.
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